I caught up with Jessika Lacroix weeks before she opened the NoBadDays online store and she shared with me the story of how it all started…The brand launched mid-March in Jessika’s hometown of Ottawa after she returned from completing her fine arts degree in Australia. Inspired by her time as as a world traveler through Canada, the US, Australia and Iceland, Jessika fell in love with foreign cities, new faces and familiar passions. It wasn’t all surf and skate, there were rough times, heartbreak, and scrapes and bruises along the way. There really is no such thing as a bad day in Jessika’s book, though. The highs are just as blessed as the lows because the lows simply add fuel to her fire. A fire that, for this female powerhouse, means doing all her own silk-screening, screen-printing and production in house!
What It Means to Me
A few days after our meeting, I was still trying to think of what inspired me to live every day to the fullest. Around this time, I landed myself in the hospital with horrible stomach pain because I wasn’t taking proper care of my body. As I was lying there, I thought about all the things in my life that I wasn’t happy with and how I would change them. Two days later, I broke up with my boyfriend. The relationship wasn’t making me happy anymore and it no longer felt right. In the weeks that followed, I started to get back into working out. I began eating real food again instead of just chips and pizza. I scoured every freelance website I could find, looking for paid writing jobs. I even significantly cut down on my weed intake.
Seeing Jessika’s face light up that day when she talked about NoBadDays, her dreams, passions and goals, made me realize that I needed to take control of my life situation. I missed being happy and feeling truly fulfilled after months of putting my life on hold. I knew that it wasn’t fair anymore. She inspired me to have no ‘bad’ days, or at least as few as possible.
“This one is for the makers, the shakers, the breakers. For the pot-stirrers, and plot-thickeners. For the wanderers, for the bloodthirsty adventurers. For the ones who carve, grind, and ride or die.”